Marketing Coordinator 

(Female, Age 28) from Bethesda, MD

This is a REAL-LIFE job profile written by a Female aged 28 who works as a Marketing Coordinator in Bethesda, MD. We have removed all names and personal information in order to protect privacy. This professional kindly spent a bit of their time to complete one of our job profile surveys so that prospective job seekers like you could read their insights. Please excuse any punctuation or grammatical errors in this profile.

At a Glance

Current Job

Basic data on your current job

Job Title Marketing Coordinator
Salary $45,000
Other Compensation None Set
Hours/Week 40
Company Size (not answered)
Location Bethesda, MD
Years Experience 2.5 years

Career Ratings

Opinions on your CAREER overall (i.e. not just your current job)

Years in Career 0
Education (not answered)
Income Rating 0 / 10
Interest Rating 0 / 10
Work-Life Rating 0 / 10
Fulfilment Rating 0 / 10

Current job Q&A

Describe the type of organization you work for.
Our company has over 50 employees. It is a specialty mail order pharmacy.

Describe your job role and responsibilities.
I create all the marketing collateral (brochures, newsletters, direct mail, etc.) I also help with creating marketing campaigns, and performing analysis on campaigns.

Please list an additional benefits (beyond compensation) that you receive.
3 weeks vacation, sick leave, health insurance (PPO, HMO), 401 K plan, flex schedule

Do you feel you are under/over or well/fairly compensated at your current position?
My compensation is in line with the industry trends.

Does your job entail you working with others on a daily basis? Is this something you like/dislike about your job? Please explain.
Most of my work is autonomous but I also hold monthly team meetings. I occassionally work with our web specialist in creating campaigns. I love this about my job because I get to have time to brainstorm on my own and do my work at my own pace.

Do you work collaboratively with supervisors/managers?

Do you work collaboratively with your co-workers?

Describe your work location (e.g., office, home, theatre, in the field) and what you like/dislike about working in it.
I work very closely with my supervisor in creating marketing plans. I also help with the job interview process.

Please rate each of the following aspects of your current job on a scale of 1-10 (10 being the highest/best):
Income: 1
Benefits: 2
Hours: 6
Co-Workers: 5
Supervisors: 4
Job Title: 7
Level of Responsibility: 3
The Actual Work: 8

A day in the life of…

Please describe a typical workday for you in your current job:

5am to 6am
6am to 7am
7am to 8am Got up this morning to vote. Our company offers us 2 paid hours to use to go vote and this does not come out of our vacation or sick leave.
8am to 9am I am now preparing to go to work. Work is 7 minutes from my home and the communte is a very easy one. I usually don’t have too much traffice on the way. I park in our garage which we get a discount on if we choose to park there. We can also park on the street for free.
9am to 10am I enter work and begin reviewing coupons sent from our latest marketing campaign. We offer customers $10 off their most recent account balance when they send back the coupon and proof that they have ordered from us. I have so far received hundreds. I must double-check each one to make sure the customer ordered what they said they ordered. I enter the information into a database and give the coupons to our account services manager.
10am to 11am I review notes for an upcoming meeting with my manager. We have meetings once a week to go over the current status of the projects I work on. I am currently working on putting together information for our customer newsletter. This includes finding people to contribute to the newsletter and coming up with topics for the newsletter.
11am to 12pm My manager and I meet. He introduces me to new flavors for one of the vitamins we carry for children. I help decide which flavor is best. We discuss the coupon campaign I was just working on and he gives me a new project: to create a wallet card that explains how to check your order status on our Web site. I offer suggestions on how to design on and what to put on it to make it user-friendly. I take a lot of notes to make sure I have all the information I need.
12pm to 1pm I go to lunch.
1pm to 2pm Back from lunch, I wrap up reviewing the coupons. I am now reviewing notes from my meeting with my manager. I am also answering customer questions that I receive in our customer inbox. Once that is finished, I start working on our other monthly newsletter that is mailed to all customers. I find the graphics I’d like to include, and begin writing important reminders and notices that customers should be aware of for the month of December. I always create the newsletter a month ahead of time.
2pm to 3pm I review our Web site to make sure we do not need to update any of the marketing literature we have up so far. I also continue working on writing up the monthly newsletter. I show what I have so far to some of the members of our team for input. I like to take the time to ask for opinions because it helps make the writing that much better.
3pm to 4pm I take out some time to write the marketing message that will go into the statements in customers receive each month. For this month, I write about our companies 20th anniversary. I also coordinate with our accounting officer to see when the statements will be printed for customers. Part of my job is to ensure our newsletters are ready to be printed and included with the customer statements.
4pm to 5pm I am now creating a flyer for the field sales team to take on the road with them. I create these every other month to help continue marketing our services to hospitals, and hospital staff. I use Adobe Indesign and Photoshop to create most of my flyers, and then turn them into PDF documents to make them accessible to team members. I usually hold a monthly meeting to find out which concepts worked. In addition, I ask for suggestions on what the team members would like to see in the next month’s flyer. It is almost 4:30 so I am now heading home for the day.
5pm to 6pm N/A
6pm to 7pm N/A
7pm to 8pm N/A
8pm to 9pm N/A
9pm to 10pm N/A
10pm to 11pm N/A
11pm to 12am N/A

Table of Contents

How you got your job

How did you get your current job?
I found it online, through Career Builder.

What was the application process?
I submitted a resume and went through two interviews (one with HR, one with my current manager).

Did you have to interview for your current job? If yes, what did the interview process entail?
yes. The interview was very straightforward, and I only interviewed with my manager and with a member of the HR department.

If you can remember, what questions were you asked during the interview?
What do you know about our company? Why do you want to work here? What skills can you bring to the position?

Do you feel your employer properly prepared you for your job? Explain.
I feel that I took on a lot of initiative to learn and it paid off. I would encourage anyone entering this field to do the same.

Was there training for your current position? If yes, what did it entail?
I got some training in Adobe Indesign and I learned Photoshop on my own.

Do you feel your educational background prepared you for your job? Explain.
I definitely think having a Marketing degree paid off. It gives you the kind of mind-set you need to succeed in this field.

If applicable, do you feel your internship experience helped you prepare for your job?
Yes, I did internships at a PR company as well as a music store and loved it. I learned the value of being organized.

If someone wanted to go about getting a job similar to yours, what would you recommend for him or her to do?
They should definitely take the time to do internships. I would also conduct information interviews with people in the field to do some networking. Figure out what part of marketing you love best (sales, graphic design, PR, etc.) and find opportunities that will teach you those skills.

What skills do you think a person should have if they want to pursue a position like yours?
They should be creative, and have the drive to want to learn more. They should be the type of person that will not only do the job but find ways to make it even better. Being in marketing also means you must be a people person. Having great writing skills, and a love of graphic design helps tremendoulsy.

Do you feel that you need a certain level of education or training to be successful in your job?
I think having had a college degree truly helped. I still apply what I learned in the classroom.

What advice would you give to someone who was about to start work in your position/ line of work?
Get to know your boss, and take the time to network on the job. Donn’t underestimate the value of asking questions.

Long-term career plans

Is your current employment part of your overall career plan? Why or why not?
Yes it was because I wanted to do marketing in the health field. It’s an excellent field to be in because people will always need your services.

What are your current career goals?
I plan on moving on to management and would like to mentor others someday. I am also going to go for my MBA in the Fall of 2009.

Is there anything else you would like to share about your career?
It is certainly what you make it. I am glad I chose the field I did because I truly get to be creative.

Prior work history

Please list your most recent jobs prior to this current job:

Title Length Salary Description
Prior Job 1 Program Coordinator 1 year 36000 I performed insurance verifications and screened candidates for patient assistance programs.
Prior Job 2 Business Management Associate 1.5 years 40000 I analyzed our product sales and sales volume for Kroger stores.

Educational background

Please list your educational background:

High School GPA:3.3

GPA School Degree
College (Undergraduate)
or Technical/Vocational
2.8 Univ. Of MD Bachelor degree in Marketing
Graduate or Professional
(Masters or Doctorate)

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