Online Marketing Coordinator 

How did you get your current job?
I found the company through an internet ad and started in Client Services before working my way into Online Marketing.

What was the application process?
Submitted my resume online

Did you have to interview for your current job? If yes, what did the interview process entail?
I went through two rounds of interviews meeting with both the CEO and the EVP. They were solo interviews.

If you can remember, what questions were you asked during the interview?
The first interview were the standard questions about my resume and background followed by a series of situational questions. The second interview went more indepth with how I would execute the position and problem solve.

Do you feel your employer properly prepared you for your job? Explain.
Yes, I was explained the expectations and details of the position and I am constantly asking questions which my CEO is happy to answer.

Was there training for your current position? If yes, what did it entail?
When I transistioned into online marketing, I did about a month of intense training with my CEO but the job is a constant learning experience.

Do you feel your educational background prepared you for your job? Explain.
I was a Communications major with a Media Studies emphasis, so I learned how to work within multiple media outlets. My courses also included PR, Marketing and effective business communication which I use on a daily basis in my position.

If applicable, do you feel your internship experience helped you prepare for your job?
I had a three month internship in Marketing in which I got a well rounded view of everything that the Marketing Department of an organization does. I learn best by doing so I took a lot of experience away from the internship.

If someone wanted to go about getting a job similar to yours, what would you recommend for him or her to do?
If you had internships in the field during or after college that will help but experience and degree and the most important qualifications. Most companies want at least 3 years experience in this role or a similar role. Networking is probably a great way to get a position in online marketing because there are countless conventions and organizations dedicated to the field.

What skills do you think a person should have if they want to pursue a position like yours?
You need to know the terms and rates for the online market. Terms like CPM, CPC, CPA, eCPM and how to calculate them should be common knowledge to you. You need to be able to negotiate advertising rates both to buy and to sell from your site. You should be well rounded in Marketing and PR and know how to develop and execute effective campaigns. Analytics knowledge is important so you can judge how well a campaign went and what could be done differently to make the next one more effective. An advanced knowledge of social media and how to use it to monetize your company, it is an avenue that should not be avoided in marketing.

Do you feel that you need a certain level of education or training to be successful in your job?
A degree in Communication, Media Studies or Marketing is ideal and at least a year of experience in the field.

What advice would you give to someone who was about to start work in your position/ line of work?
Use every resource you can get your hands on. Read articles, research websites and most importantly network with other people in your industry. The online industry is big on working together to earn money so the more contacts you have the more opportunites for business development you will have.