Online Marketing Coordinator
(Female, Age 24) from Coronado, NY
This is a REAL-LIFE job profile written by a Female aged 24 who works as a Online Marketing Coordinator in Coronado, NY. We have removed all names and personal information in order to protect privacy. This professional kindly spent a bit of their time to complete one of our job profile surveys so that prospective job seekers like you could read their insights. Please excuse any punctuation or grammatical errors in this profile.
At a Glance
Basic data on your current job
|Online Marketing Coordinator
Opinions on your CAREER overall (i.e. not just your current job)
|Years in Career
|0 / 10
|0 / 10
|0 / 10
|0 / 10
Current job Q&A
Describe the type of organization you work for.
Recruiter networking site for jobseekers looking to connect with Recruiters and cut down on their hire time for new positions. We currently have 15 employees on staff and are a growing company that was founded in 2004.
Describe your job role and responsibilities.
I do online marketing which includes creating and maintaining partnerships with other companies, media buying, creating and implementing online marketing campaigns, affiliate management, managing advertising campaigns and social media integration.
Please list an additional benefits (beyond compensation) that you receive.
2 weeks paid vacation, sick leave and partially compensated health insurance
Do you feel you are under/over or well/fairly compensated at your current position?
Does your job entail you working with others on a daily basis? Is this something you like/dislike about your job? Please explain.
Though I do work in an open office environment, my position requires mainly e-mail and phone communication with my clients. I work directly under my CEO and have multiple conversations and strategy meetings with him every week.
Do you work collaboratively with supervisors/managers?
Do you work collaboratively with your co-workers?
Describe your work location (e.g., office, home, theatre, in the field) and what you like/dislike about working in it.
I work in an office within a large A class building in a downtown district. I like the perks of the building such as security, cafe and gym ammenities. The only downside is that parking is not paid for and is at least $100 a month.
Please rate each of the following aspects of your current job on a scale of 1-10 (10 being the highest/best):
Job Title: 6
Level of Responsibility: 8
The Actual Work: 8
A day in the life of…
Please describe a typical workday for you in your current job:
|5am to 6am
|6am to 7am
|7am to 8am
|Get to work about 7:30 am. Check e-mail and voicemails. Check the affiliate network to see if any new bids for our network were submitted. One new submission for an affiliate. Approve affiliate account and send welcome e-mail and creative package.
|8am to 9am
|Begin researching articles about our company or related information to post on Facebook and Twitter. Found at least two articles that will work and post them on our social media pages. Check social media pages for new members. Begin returing e-mails and dealing with a glitch in one of our campaigns from the day before.
|9am to 10am
|Communicate via Skype with my CEO until he gets into the office concerning campaign glitch. Call and leave multiple messages with the marketing company handling the campaign. Begin research other companies to do more e-mail campaigns with and checking their credibility.
|10am to 11am
|Return phone calls from marketing companies and potential partners. Discuss new ideas we have come up with and begin to work out agreements. Check in with current partner on their campaign and exchange information and analytics data.
|11am to 12pm
|CEO comes in and we begin strategizing and organizing for the new month. He passes me leads to follow up on with potential companies we can partner with. We go over hiring an outsourced developer for our social media pages and come to a price agreement.
|12pm to 1pm
|Out of Office
|1pm to 2pm
|Two additional follow up calls with marketing companies helping us with our e-mail campaigns. Gather information and pricing options. Schedule follow ups and possible drop dates.
|2pm to 3pm
|Conference call with marketing company that had a glitch with our e-mail campaign. Go over the links that weren’t working with them and they are going to try to figure out the technical issue and find a date to relaunch the campaign.
|3pm to 4pm
|CEO and I strategize for trying out other marketing companies and figuring out a way to avoid future issues with outside companies. We decide on five companies we like and I begin reaching out to them to set up insertion orders for the campaign.
|4pm to 5pm
|5pm to 6pm
|6pm to 7pm
|7pm to 8pm
|8pm to 9pm
|9pm to 10pm
|10pm to 11pm
|11pm to 12am
Table of Contents
How you got your job
How did you get your current job?
I found the company through an internet ad and started in Client Services before working my way into Online Marketing.
What was the application process?
Submitted my resume online
Did you have to interview for your current job? If yes, what did the interview process entail?
I went through two rounds of interviews meeting with both the CEO and the EVP. They were solo interviews.
If you can remember, what questions were you asked during the interview?
The first interview were the standard questions about my resume and background followed by a series of situational questions. The second interview went more indepth with how I would execute the position and problem solve.
Do you feel your employer properly prepared you for your job? Explain.
Yes, I was explained the expectations and details of the position and I am constantly asking questions which my CEO is happy to answer.
Was there training for your current position? If yes, what did it entail?
When I transistioned into online marketing, I did about a month of intense training with my CEO but the job is a constant learning experience.
Do you feel your educational background prepared you for your job? Explain.
I was a Communications major with a Media Studies emphasis, so I learned how to work within multiple media outlets. My courses also included PR, Marketing and effective business communication which I use on a daily basis in my position.
If applicable, do you feel your internship experience helped you prepare for your job?
I had a three month internship in Marketing in which I got a well rounded view of everything that the Marketing Department of an organization does. I learn best by doing so I took a lot of experience away from the internship.
If someone wanted to go about getting a job similar to yours, what would you recommend for him or her to do?
If you had internships in the field during or after college that will help but experience and degree and the most important qualifications. Most companies want at least 3 years experience in this role or a similar role. Networking is probably a great way to get a position in online marketing because there are countless conventions and organizations dedicated to the field.
What skills do you think a person should have if they want to pursue a position like yours?
You need to know the terms and rates for the online market. Terms like CPM, CPC, CPA, eCPM and how to calculate them should be common knowledge to you. You need to be able to negotiate advertising rates both to buy and to sell from your site. You should be well rounded in Marketing and PR and know how to develop and execute effective campaigns. Analytics knowledge is important so you can judge how well a campaign went and what could be done differently to make the next one more effective. An advanced knowledge of social media and how to use it to monetize your company, it is an avenue that should not be avoided in marketing.
Do you feel that you need a certain level of education or training to be successful in your job?
A degree in Communication, Media Studies or Marketing is ideal and at least a year of experience in the field.
What advice would you give to someone who was about to start work in your position/ line of work?
Use every resource you can get your hands on. Read articles, research websites and most importantly network with other people in your industry. The online industry is big on working together to earn money so the more contacts you have the more opportunites for business development you will have.
Long-term career plans
Is your current employment part of your overall career plan? Why or why not?
Yes, because I always wanted to have a career in the marketing industry and the online space is ideal for me because it is a media that is constantly changing and evolving.
What are your current career goals?
My goals are to stay with my current company for a couple of more years and hopefully continue to learn and grow in my role. Long term would be to be in an executive role in marketing in the next 5 years.
Is there anything else you would like to share about your career?
Prior work history
Please list your most recent jobs prior to this current job:
|Prior Job 1
|Store manager of a surf shop where I oversaw daily employee activity of the shop and the employees on my shift.
|Prior Job 2
|Marketing intern for a non-profit company. Wrote press releases, organized local events, tabling and community outreach.
Please list your educational background:
High School GPA:3.3
|University of San Diego
|Communications with Media Studies Emphasis
|Graduate or Professional
(Masters or Doctorate)
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