I do online marketing which includes creating and maintaining partnerships with other companies, media buying, creating and implementing online marketing campaigns, affiliate management, managing a...
Internet Marketing Manager Career Profiles
Internet marketing is a multi-faceted industry, as it combines the world of traditional marketing efforts with online marketing efforts. This can involve writing and distributing press releases, contacting online or journalists, redesigning a website, or trying to get guest blog posts placed on industry websites.
With so many pieces of the puzzle to consider, it is important to have a guiding individual lead the way in developing an overall strategy for what is needed on a particular campaign. This is where an Internet marketing manager comes into play.
An Internet marketing manager sets the tone for a company’s online marketing campaign. They take a look at the online presence as whole, identify which areas could be improved, and create a strategy to get the website where it needs to be. Does the website need more inbound links from authoritative websites? Is a redesign necessary to make the website easier to navigate? Should they start a blog? Does the website need updated content?
Not all updates can be made right away, so an internet marketing manager also has to prioritize which changes are most important for the success of the website and the business. Additionally, they are typically in charge of communicating with the client about the strategy and the progress through meetings and/or reports.
If this sounds like something that peaks your interest, then check out the career profiles below. We interviewed actual Internet marketing managers to get the inside scoop on what it really looks like to work in this profession. Read the career profiles to get their thoughts, experiences, opinions, and advice.