Marketing Manager Career Guide

Marketing managers are the driving forces behind many of the print, television, and other types of marketing campaigns that you are surrounded by on a daily basis. In their role as a manager, these professionals typically oversee a group of marketers who will implement all of the strategies and tactics that they decide upon as a team.

Successfully marketing different products, services, and brands never fits the ?one size fits all? way of thinking. The target market must first be identified, and then the marketing campaign can be tailored to best reach this audience in the most effective way. Would you market ketchup and baby dolls in the same way? We don?t think so. While that example may seem a little obvious, marketing managers are specially trained at recognizing how even two similar objects require unique marketing campaigns.

While you likely won?t move right into a marketing manager position right out of college, it is a career that you can strive for. With more experience and practice, you can get there one day. In the mean time, it is wise to do your due diligence to see where you would like to be in the future.

Whether you want to be an in-house marketing manager or work at an agency, we can give you the inside scoop on this career. Check out the career profiles below to learn more from real marketing managers who are sharing their experiences in this field.