Income and benefits
According to the Bureau of Labor Statistics, the median annual wage for marketing managers in the United States was $142,170 in 2020. The lowest 10 percent earned less than $74,620 per annum and the highest 10 percent earned more than $208,000.
The top paying industry was the professional, scientific and technical services ($150,840). This was followed by the finance and insurance industry ($150,280) and then management of companies and enterprises ($149,480), manufacturing ($143,800) and wholesale trade ($134,630).
Autonomy and Flexibility
Marketing managers have a lot of responsibility. They are responsible for budgets, compiling marketing campaigns, recruiting new team members, motivating the team and much more. They have a lot of control over many decisions and, as a result, marketing managers are likely to have high autonomy.
Marketing managers are likely to have set working hours and may have to work overtime. Therefore, it is unlikely that they will have flexibility over the hours they work. They are likely to, however, have flexibility over how they arrange their day and who they delegate tasks to.
Locations and commute
According to Zippia, the best states to be a marketing manager, based on average annual salary and the number of jobs available, are:
- Washington, where the average annual salary is $103,774
- North Carolina, where the average annual salary is $94,051
- New York, where the average annual salary is $97,412
- California, where the average annual salary is $97,058
- Connecticut, where the average annual salary is $161,000
The worst states to be a retail manager, according to Zippia, are Alaska, Louisiana, Nebraska, Mississippi and Iowa.
23% of marketing managers in the United States were employed by the professional, scientific and technical services industry. 14% were employed by the management of companies and enterprises industry, 10% by the finance and insurance industry, 9% by the manufacturing industry and a further 8% were employed by the wholesale trade.
Marketing managers will have a lot of responsibility and the position can be stressful, particularly near deadlines. Marketing managers may also have to travel nationally, regionally and locally to meet clients or media representatives.