Copywriter Career Guide

Pretty much everything within the marketing and sales industry involves some type of content, but not all professionals within this trade are skilled at writing carefully crafted messages that are aimed at accomplishing a specific goal. This is where copywriters come into play.

The job of a copywriter is to write whatever is needed for a particular campaign or project. This means that the type of content required can vary greatly. Copywriters are often tasked with writing press releases, blog posts, website landing pages, white papers, and more.

Additionally, some copywriters are great at doing the research required to write a little bit about everything, while others are more specialized in the topics they will cover. The type of copywriter used for a specific job often depends on how in-depth the piece needs to be. For instance, a technology-focused writer may be needed for an IT company that is looking to explain all of the new innovations within that industry.

One great thing about being a copywriter is that there are a wide variety of projects available, and you can almost always find a project that will peak your interest in some way. Want to learn even more about the copywriting profession? Do you want to hear what real copywriters have to say about their jobs? Check out the career profiles below for more information.