Account Manager Career Guide

The marketing and sales industry relies heavily on personal relationships, and account managers play a significant role in taking advantage of this interaction and communication. Account managers are tasked with the responsibility of handling marketing and sales efforts with a particular set of clients to maintain rapport and ensure that the clients will continue working with the company.

The duties of account managers are essential to their companies, since businesses need to be efficient at both adding and maintaining long-term clients. While they may not actually work on the account itself, their job is just as important. The primary function of account managers within a company is to make their clients happy. Clients need someone that they both like and trust when they want to discuss the business relationship and the work being done on their behalf. Because of the close relationships they develop, account managers are able to best understand a client?s expectations and communicate with them throughout the process.

The exact job of an account manager can vary greatly depending upon the size and the industry of the company?s clients. Additionally, they can handle accounts regionally, nationally, or globally, so there truly are a variety of options available in this type of position.

To read about the experiences of individual people as an account manager, check out one of the job profiles below. We have taken the time to chat with real marketing and sales account managers to get the inside scoop for you.