7 Best Video Marketing Courses Online

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Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention. Strategic video marketing considers a brand’s goals and metrics, as well as its customers’ location in the sales funnel. Having excellent video marketing helps businesses to build rapport and promote their brand and/or services. It allows customers to build an impression of a business, and engage with it time and time again.

Those working in marketing could benefit highly from having skills in this powerful marketing channel. It will help any marketing professional to increase their brand awareness and revenue. If you are working in a marketing role, or are someone who would one-day like to work in marketing, you can learn about video marketing through online learning. Suitable for all levels, I have spent the time researching the best online video marketing tutorials out there. So, if you’re looking to progress your email marketing skills, there will be an online course out there for you!


1. Video Production, YouTube Marketing, & Video Marketing Guide (Udemy)

  • Level: Intermediate
  • Completion time: 18h 19m
  • Cost: $79.99
  • Certification: No
  • Number of people who have completed the course: 169,745
  • Course rating: 4.3/5 (out of 958 ratings)

If you want to get into video production and want to learn how to use all kinds of effects and animations, then this course is the one for you. To start, you will learn the art of video creation, which is taught with the professional input of an industry expert. After, the course turns to cover steps to shooting various video effects, including cinematic video and Ariel videos. 

To help you make money from your career as a videographer, you will also learn how to benefits from ads, create the type of content that ranks highly, understand engagement, learn the importance of a customers journey and understand the number one reason why people fail. With this 18 hours of knowledge, you should leave feeling ready to face whatever the world of videography throws at you! 


2. Introduction to Video Marketing: Plan, Produce & Publish to Drive Results (Skillshare) 

  • Level: Beginner 
  • Completion time: 1h 9m
  • Cost: 14 day free trial 
  • Certification: No
  • Number of people who have completed the course: 6,065
  • Course rating: N/A

If you want to make a massive impact with your video marketing but have no creative experience, fear not, as this course is designed to teach complete beginners how to connect with customers. 

To start, you’ll look at how to define your audience and business goals. After, you’ll learn how to chose a production style that fits your strategy and write a script using a tried-and-true format. To make this the best value for money, you will also learn how to share a your video on different platforms and how to measure and learn from your video’s performance. Plus, every lesson is packed with examples, recommendations and tops tips on how to get the most out of your videos. 


3. Certified Video Marketing Professional | Beginner to Pro! (Udemy)

  • Level: Beginner 
  • Completion time: 1h 42m
  • Cost: $79.99
  • Certification: No
  • Number of people who have completed the course: 40,998
  • Course rating: 4/5 (out of 193 ratings)

This course is designed to help complete beginners take their business to the next level and learn advanced video marketing techniques. In this step-by-step video training course you’ll be taken by the hand and learn how to create engaging and profitable video marketing campaigns that boost leads, profit and sales. Suitable for absolutely anyone, you’ll cover how to plan your marketing strategy, how to shoot a video, how to upload it and many advanced video marketing optimization methods. 

By the end of this course, you should be able to grab your target audience and retain them forever. You’ll find that you will effortlessly be able to increase your brand awareness and online presence, boost social media engagement level, build trust and relationships and rank higher than ever before on any search engine.


4. Digital Media and Marketing Strategies (Coursera) 

  • Level: Beginner 
  • Completion time: Approx. 20h
  • Cost: Enroll for free
  • Certification: Yes
  • Number of people who have completed the course: 115,725
  • Course rating: 4.6/5 (out 0f 2,820 ratings)

In this course, which is offered by the University of Illinois,  you will cover various aspect that will help you to align business and marketing goals through strategic communication with them. First, you’ll cover social and email marketing, which includes the best way to engage with your audience on various social channels and how to plan an effective social media campaign. After, you’ll take a look at how to put it all together so that you can select the appropriate KPIs and metrics to evaluate the digital campaigns success. 

With all this knowledge, you’ll have the skills to reach, engage, monitor and respond to consumers worldwide. 


5. Video Marketing Course: Learn How to Get Started with Your Video Marketing Strategy (HubSpot Academy)

  • Level: Intermediate
  • Completion time: 2h 29m
  • Cost: Free
  • Certification: Yes
  • Number of people who have completed the course: N/A
  • Course rating: N/A

Suitable for aspiring video producers, marketing professionals and content producers, this course is specifically designed to help you create a successful video marketing strategy that attracts, engaged and delights your target audience.

In just over two hours, you’ll learn all the tricks of the trade that goes into producing meaningful videos. To start, you’ll be taken on a whistle-stop tour of the different effects that make a successful video. After, you’ll cover the buyers journey so that you can fuel your marketing efforts and own your businesses. 


6. How to Create Animated Videos with Powerpoint (Udemy)

  • Level: Beginner to Intermediate
  • Completion time: 4h 33m
  • Cost: $79.99
  • Certification: No
  • Number of people who have completed the course: 20,218
  • Course rating: 4.6/5 (out of 4,737 ratings)

Walk away from this 4 hour course with the ability to master animated video creation with PowerPoint. To start, you’ll learn to understand the important principles of design so that you can create videos fit for all sorts of purposes. After, you’ll learn in a hands-on manner how to edit videos with the right techniques and with the skill set to make you as efficient as possible. 

To close the course, you’ll go over PowerPoint video templates for intros, Ads, YouTube and more, which you can download and save to go over later. 


7. Master Video Marketing for Your Business (Creative Live)

  • Level: Beginner
  • Completion time: 12h 31m
  • Cost: $149
  • Certification: Yes
  • Number of people who have completed the course: N/A
  • Course rating: N/A

Comprised of 30 videos, this course will help you bring your business to life and connect deeply and meaningfully with your audience. 

Marketing expert, Lou Bortone, will cover everything you need to learn to bring your business to life. To start, lessons will take a look at off-camera video tools, before look at where to store videos on Google. After, lessons are geared towards videoing for YouTube, iPad, video monetization, and repurposing content for videos. You’ll leave with a comprehensive understanding of how to create compelling, distinctive and profitable business-oriented videos. 



So, there you have it… the 7 best video marketing courses that are available online. These classes are suited to anyone who is wanting to develop their skills and land a role in the creative side of the marketing industry.

Having excellent video marketing skills will aid you in landing hundreds of exciting careers careers. Specific careers where email marketing skills are particularly helpful include:

To gather the video marketing skills that will make you progress in lots of careers, there are lots of online courses available for you. There are free courses that take only a few hours to complete. And, there are more expensive courses that take over 8 hours to complete! Some courses are suitable for those with no previous experience in video marketing. Whereas other courses are better suited for those with lots of experience in marketing, but are looking to increase their knowledge and understanding.

The online classes in this list are the best of the best. Each is taught by an experienced and dedicated teacher, and they all have lots of satisfied and happy customers.

So, which course you decide take depends on your experience, funds and spare time. Are you someone who has lots of creative video marketing experience? Or, are you completely new to marketing? Do you have a huge amount of money to spend on your skill development? Do you have a lot of spare time, or are you just looking for a quick, but effective, skill top up?

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