Google Analytics is a clever tool created by (yep, you guessed it) Google to help website owners track the traffic on their site. Google Analytics acquires user data from a website, and then informs the site owner or manager how certain pages or products are doing. Those with access can see the number of visits a site is getting, what people are looking for, how long they’re staying for an so much more.
A good familiarity with Google Analytics is useful for most anyone in digital marketing or e-commerce. And this is particularly true with the recent change where Google is now pushing a new version, GA4. GA4 will take over from the prior version (Universal Analytics) on July 1, 2023. So even if you’ve used this tool in the past, it might be worth getting a little extra training and learn the new version.
To get up to scratch with Google Analytics, you can take an online course. Below, we have listed the 9 best Google Analytics courses online, we’ve included some suitable for all levels and prices ranges, to ensure that you find the correct course!
1. Google Analytics 4 for Beginners – New Google Analytics (Udemy)
- Level: Beginner to Intermediate
- Completion time: 1h 50m
- Cost: $79.99
- Certification: Yes
- Number of people who have completed the course: 5,086
- Course rating: 4.5/5 (out of 1,183 ratings)
Google Analytics 4 is the new, free version of Google Analytics, and in this best selling Udemy course you are going to learn how to interpret and understand Google Analytics 4 reports.
Taking just under 2 hours to complete, you will get to grips with Google Analytics 4 data collection model, how you can upgrade from your current Google Analytics account, how to set up Google Analytics and how to conduct analysis and understand the reports produced.
Course instructor, Anil Batra, has been in the world of digital marketing and analytics for 15 years. In this course he will provide you with all the knowledge about analytics that he has gained over the years, so that you can walk away feeling confident with this new version of analytics, no matter what your previous experience!
2. The Complete Google Analytics Training for Beginners (2022) (Skillshare)
- Level: Beginner
- Completion time: 2h 19m
- Cost: 14 day free trial
- Certification: Yes
- Number of people who have completed the course: 397
- Course rating: N/A
If you’re new to the world of Google Analytics but hope to one day be an expert using this software, this Skillshare course will give you all the Google Analytics skills and knowledge to help you grow your website and your business.
To start, you will cover how to install a tracking code, how to access demo data and adding filters. After, you’ll take a look at analyzing real time reports, such as audience, acquisition and behavior reports. Towards the end of the course, you will move onto looking at how to track marketing campaigns, how to add colleagues to your Analytics account and how to configure goal tracking, amongst other things.
Once you’ve covered all this learning, you will be able to measure and analyze the date on your website so you can see what’s working and what isn’t. That way, you can optimize your website and marketing efforts to make the most money possible.
3. Google Analytics 4 (GA4) for SEO (Joe Hall via Gumroad)
- Level: Beginner to Intermediate
- Completion time: N/A
- Cost: $49.99
- Certification: No
- Number of people who have completed the course: N/A
- Course rating: 5/5 (out of 2 ratings)
The instructor for this course, Joe Hall, is a well-respected and accomplished search engine optimization (SEO) professional. He provides excellent insight about using GA4 to maximize a site’s performance overall, and specifically how to use the data within the tool to maximize inbound search engine traffic to a website.
In this course you will learn everything that you need to know to use Google most up-to-date analytics software, Google Analytics 4. You will cover the steps to setting Google Analytics 4 up, including looking at events and conversions and collections and the library.
After, you will look at how to create various reports. The reports covered in this course are: organic traffic, organic landing pages, organic conversions, referring search engines, organic sessions Geo Map, and organic traffic dashboards.
4. Google Analytics 4 (GA4) Essential Training (LinkedIn Learning)
- Level: Beginner
- Completion time: 1h 56m
- Cost: 1 month free trial
- Certification: Yes
- Number of people who have completed the course: N/A
- Course rating: 4.8/5 (out of 853 ratings)
Through expert instruction, this course explains how to use Google Analytics to measure traffic, conversions, ad performance and site traffic. Taught by Google product expert Corey Koberg, you will cover everything you need to get started with analytics. To start, you’ll look at set up installation and the fundamentals of Google Analytics. After, more complexed concepts will be explored, such as filtering and segmenting data, lifestyle reports and analysis hubs.
Once you’ve covered all this new content, you will be able to analyze, track and report using Google Analytics so that you can set marketing goals and improve your site revenue. You’ll also receive a certificate that you can add to your LinkedIn profile that demonstrates to employers and colleagues that you’ve taken the time and initiative to progress your learning.
5. Multiple Courses: Google Analytics Training Courses (Google)
- Level: Beginner to Intermediate
- Completion time: 2h 18m
- Cost: $79.99
- Certification: Yes
- Number of people who have completed the course: 103,017
- Course rating: 4.4/5 (out of 16,132 ratings)
What better way to explore and develop your understanding of Google Analytics than by following the lectures and advice of the company who made it? Google offers a number of classes to find out how the latest version of Google Analytics can take your measurement strategy to the next level.
Take a class that introduces you to Google Analytics 4 and how it can take your measurement strategy to the next level. You can then explore how to use Google Analytics 4 to meet your business objectives and how it can measure your marketing success. With Google, you can even complete a Google Analytics Certification so that you have proof of your skills!
6. Google Analytics Certification – Become Analytics Certified! (Udemy)
- Level: Beginner to Intermediate
- Completion time: 2h 18m
- Cost: $79.99
- Certification: Yes
- Number of people who have completed the course: 103,017
- Course rating: 4.4/5 (out of 16,132 ratings)
If you’re a complete beginner, this course will teach you everything you need to know to become certified in the industry. However, even if you consider yourself to have an intermediate knowledge of e-commerce, you’ll be able to refresh your knowledge in this course in just under 2 hours!
First, you will cover how to set up Google Analytics on all websites and how to understand what the analytics are saying. On top of all this content, you will get a certificate to demonstrate that you’ve undertook this complete training. You’ll will also complete an exam, to showcase your knowledge, and you’ll receive lifetime access to all future course updates.
7. Google Analytics for Beginners – Master Google Analytics (Udemy)
- Level: Beginner
- Completion time: 2h 27m
- Cost: $89.99
- Certification: No
- Number of people who have completed the course: 40,472
- Course rating: 4.5/5 (out of 40,472 ratings)
Suitable for those with absolutely no experience using Google Analytics, you will learn how to master it with this hands-on, scenario-driven course, this is designed to help you improve the performance of websites.
To help you go from a complete beginner to an advanced Google Analytics professional, you will start your journey by learning how to create a Google Analytics account. After, you’ll look at how to install tracking code, how to load demo data, how to analyze real time reports (e.g., audience, acquisition and behavior), how to track marketing campaigns and campaign tagging, and how to remove space traffic and set up custom alerts. Enroll today in this exciting class and kickstart your fast-paced and exciting career into Google Analytics.
8. Google Analytics for Beginners (Google)
- Level: Beginners
- Completion time: 4-6h
- Cost: Free
- Certification: No
- Number of people who have completed the course: N/A
- Course rating: N/A
Offered by Google themselves, this course is one of the best ways to get your Google Analytics knowledge up to date.
Suitable for complete beginners, you will be shown how to create an account, implement tracking code and set up data filters. On top of this, you will also learn how to navigate the Google Analytics interface like a professional, and read the reports it produces. In around 4 to 6 hours, you can walk away with the knowledge to understand the behavior of your audience and use this information to create new campaigns.
9. Advanced Google Analytics (LinkedIn Learning)
- Level: Advanced
- Completion time: Approx 1h 15m
- Cost: 1 month free trial
- Certification: Yes
- Number of people who have completed the course: N/A
- Course rating: 4.6/5 (out of 513 ratings)
Suitable for those who already have plenty of experience using Google Analytics, this course will take your skills to the next levels by giving you an in-depth look at Google Analytics and the advanced techniques you can use.
To start, you will discover how to create and manage filters, create custom channel groupings and interact with segments. Plus, you’ll also find out how to create custom channel groupings, interact with segments and how to create custom calculated metrics. With all this advanced knowledge, you will walk away with the ability to use Google Analytics, a popular and powerful tool, to the best of your abilities. You will have the advanced skill set you need to really make a difference to any e-commerce site.
10. Tools – Google Analytics (Simplilearn)
- Level: Beginners
- Completion time: 7h
- Cost: Free
- Certification: Yes
- Number of people who have completed the course: 1,661
- Course rating: 4.7/5
This free Google Analytics course is a fantastic course for beginners to start their journey to becoming an analytics expert. Through expert tuition, and for no cost at all, you will learn how to set up a Google Analytics account and understand the metrics that help in boosting traffic and sales.
You can leave this 7 hour course feeling confident that you know how to track the performance of social media and marketing campaigns and can, therefore, make a true difference to the businesses you work for.
Conclusion
So, there you have it… the 10 best Google Analytics courses that are available online. These classes are suited to anyone who is wanting to develop their skills and land a role the world of online selling.
Having excellent Google Analytics skills will aid you in landing hundreds of exciting careers. Specific careers where GA4 skills are particularly helpful include:
To gather the Google Analytics skills that will make you progress in lots of careers, there are lots of online courses available for you. There are free courses that take only an hour to complete. And, there are more expensive courses that take over 7 hours to complete! Some courses are suitable for those with no previous experience in Analytics experience. Whereas other courses are better suited for those with lots of experience in interpreting and applying the results of Google Analytics, but are looking to increase their knowledge and understanding a little bit further.
So, which course you decide take depends on your experience, funds and spare time. Are you someone who has lots of e-commerce and Google Analytics experience? Or, are you completely new to the industry? Do you have a huge amount of money to spend on your skill development? Do you have a lot of spare time, or are you just looking for a quick, but effective, skill top up?
