8 Best Facebook Advertising Courses Online

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With nearly 3 billion active users, Facebook is a fantastic way for businesses to effortlessly promote their products and services. It allows customers to be introduced to a brand and can be used as a tool to keep them engaged with that brand. However, if done incorrectly, Facebook advertising can be completely useless. Before becoming a Facebook Advertising genius, you need to know how to target your audience, how to produce creative content and how to measure the success of their campaign.  

If you want to join the 500+ companies who use Facebook to attract clients and get more revenue then you can learn about Facebook marketing through online learning. Suitable for all levels, I have spent the time researching the best online Facebook Advertising tutorials out there. So, if you’re looking to progress your Facebook Advertising skills, there will be an online course out there for you!


1. Facebook Ads & Facebook Marketing MASTERY 2022 | Coursenvy (Udemy)

  • Level: All levels
  • Completion time: 11h 11m
  • Cost: $79.99
  • Certification: No
  • Number of people who have completed the course: 206,162
  • Course rating: 4.6/5 (out of 31,111 ratings)

If you want to join the revolution and become a Facebook ad expert, then this best selling Udemy course is the one for you! Suitable for small business owners, bloggers, influencers, marketing managers and anyone in between, this course will teach you how to optimize your Facebook ads for increased conversions and decreased cost! 

You will cover Facebook pixel and audiences, types of Facebook Ads, Facebook engagement and reporting, and how to manage your Ads effectively. As an additional bonus that makes this course so special, if you ask questions then you get a response! If you’re ready to take the right direction with your life and business and use social media marketing to make your business a household name, then this course is for you! 


2. Scale Your Business with Facebooks Ads. Learning from spending $150 Million. (Skillshare)

  • Level: Intermediate 
  • Completion time: 1h 40m
  • Cost: 14 day free trial 
  • Certification: No
  • Number of people who have completed the course: 6,856
  • Course rating: N/A

Join Jack Paxton, a full-stack digital marketer that specializes specifically in social media marketing, as you learn the exact strategy for profitably scaling your business with Facebook ads. 

Suitable for those with a basic understanding of marketing, this course covers all the factors that go into creating a profitable Facebook ad. You’ll look at top and bottom of the funnel, how to add copy that is creative and targets your audience, and how to structure your account. With all this content, you should leave with the ability to create converting ads, have a long term marketing funnel and, ultimately, scale your business with Facebook ads 


3. Facebook Ads & Facebook Marketing For Beginners 2022 (Skillshare)

  • Level: Beginner
  • Completion time: 5h 57m
  • Cost: 14 day free trial 
  • Certification: No
  • Number of people who have completed the course: 3,285
  • Course rating: N/A

This class will show you exactly how to set up and run a successful Facebook Ads campaign in just under 6 hours. 

Through step-by-step instructors you can learn in real time how to run profitable Facebook ads. Split into two parts, this course is designed to be easily digestible. The first section, Facebook marketing, teaches you how to set up your Facebook account from scratch, how to optimize your Facebook business page and how to get likes and generate engagement. 

In the second section you’ll cover Facebook ads specifically. You can understand what key factors you need to set up a Facebook ad account, including what policies you need to be aware of. After, you will learn how to define your audience, set up a split test, set up conversion tracking, how to customize your audience and so much more. Literally everything you need to become a Facebook ad genius is included in this course! 


4. 10 Facebook Ads Strategies That Make Me 6-Figures (Udemy)

  • Level: Beginner 
  • Completion time: 2h 10m
  • Cost: 79.99
  • Certification: No
  • Number of people who have completed the course: 14,436
  • Course rating: 4.6/5 (out of 3,291 ratings) 

Join Nik Swami, who has built multiple 6-figure businesses using Facebook ads. In this course he will share all his tips and tricks so that you can begin to make more money than ever before using Facebook! Importantly, the course starts with explaining how to choose the right campaign settings and how to set a budget and schedule. After, you’ll look at how to effectively target your ideal audience and what it will look like once you’ve targeted those people. The course then moves on to looking at the best placements, how to create engaging images, how to use videos to your advantage and how to write compelling captions! 

You can leave this short course with all the confidence and knowledge to create Facebook ads. 


5. Advertising on Facebook (2019) (LinkedIn Learning)

  • Level: Beginner 
  • Completion time: 1h 37m
  • Cost: 1 month free trial 
  • Certification: Yes
  • Number of people who have completed the course: 70,779
  • Course rating: 4.6/5 (out of 736 ratings)

Learn to amplify your reach with Facebook advertising and learn how to create and manage Facebook ads that grow your business and boost your brand. 

Megan Adams is a Facebook advertising expert that will help you craft campaigns that make sense. To start, she’ll show you how to write your ads, plan your budget and boost your posts on Facebook. This LinkedIn learning course will then take a look at how to leverage the most powerful Facebook tools, such as Ads Manager and Analytics. You can walk away with the knowledge to use Facebook Ads to its greatest potential and be able to create engaging campaigns that target the right audience. 


6. Free Online Facebook Course (MetaBlueprint)

  • Level: All levels 
  • Completion time: N/A
  • Cost: Free
  • Certification: No
  • Number of people who have completed the course: N/A
  • Course rating: N/A

In this fast, free and self-guided course you can develop your marketing skills across Facebook, Messenger, Instagram and WhatsApp. 

In the first section you will prepare to bring your business online and will learn how to set some marketing goals, understand your customer journey and know how to reach your ideal customer. After, you can take a look at how to establish your presence and stay connected with customers through social media. With this knowledge in place, you can then learn how to improve your creative strategy to create engaging ads and how to optimize your strategy to increase sales. What better way to learn about Facebook Ads than from the owners of Facebook themselves? 


7. Facebook Ads and Instagram Ads: Create and Scale Successful Campaigns (Skillshare) 

  • Level: Intermediate 
  • Completion time: 3h 5m
  • Cost: 14 day free trial 
  • Certification: No
  • Number of people who have completed the course: 3,616
  • Course rating: N/A

Course creator Maggie Stara believes that a successful Facebook Ads campaign is based around one strategy: human connection. In this short course, you will learn exactly how to develop a strong human connection with your Audience in Facebook ads. 

By the end of this course you will know how to work backwards from your ultimate business and sales goals. You will be able to analyze and select your best performing content so that you have the best chance of meeting targets. Eventually, you’ll also be able to confidently understand how successful your Ads have been and how to integrate a Facebook Ads strategy. With all this newfound knowledge and professional tips, you’ll be able to confidently find areas of improvement in your existing marketing strategy and, as a result, reduce your cost per lead and increase your sales conversion rates! 


8. Facebook Advertising for Beginners (Alison) 

  • Level: Beginners 
  • Completion time: 2h
  • Cost: Free 
  • Certification: Yes
  • Number of people who have completed the course: 34,376
  • Course rating: N/A

This free online course covers everything you need to know to get started with Facebook Ad campaigns. Modules include how to run Facebook Ad campaigns, how to custom conversions, how to define your audience, how to set up campaigns and it wraps up with a course assessment! You’ll leave with the knowledge of what to do to get your first ever Facebooks ad campaign up and running. You’ll also know how to avoid the mistakes that other advertisers have made!



So, there you have it… the 8 best Facebook Advertising courses that are available online. These classes are suited to anyone who is wanting to develop their skills in marketing and progress their company, or the company they work for.

Having excellent email marketing skills will aid you in landing hundreds of exciting careers. Specific careers where Facebook advertising and marketing skills are particularly helpful include:

To gather the Facebook skills that will help your business thrive and help you to progress in lots of careers, there are lots of online courses available for you. There are free courses that take only a few hours to complete. And, there are more expensive courses that take over 10 hours to complete! Some courses are suitable for those with no previous experience in marketing or Facebook advertising. Whereas other courses are better suited for those with lots of experience in marketing, but are looking to increase their knowledge and understanding of Facebook advertising specifically.

The online classes in this list are the best of the best. Each is taught by an experienced and dedicated teacher, and they all have lots of satisfied and happy customers.

So, which course you decide take depends on your experience, funds and spare time. Are you someone who has lots of  marketing experience? Or, are you completely new to Facebook and to marketing? Do you have a huge amount of money to spend on your skill development? Do you have a lot of spare time, or are you just looking for a quick, but effective, skill top up?

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