7 Best Email Marketing Courses Online

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Email marketing helps businesses to promote their products and services, as well as incentivize customer loyalty. It allows customers to be aware of new products, discounts, promotions and other services. Email marketing also keeps customers reminded of the brand/company, and therefore keeps them engaged and more likely to purchase.

Those working in marketing could benefit highly from having skills in this powerful marketing channel. It will help any marketing professional increase their brand awareness and revenue. If you are working in a marketing role, or are someone who would one-day like to work in marketing, you can learn about email marketing through online learning. Suitable for all levels, I have spent the time researching the best online email marketing tutorials out there. So, if you’re looking to progress your email marketing skills, there will be an online course out there for you!


1. The Complete Mailchimp Email Marketing Course (Udemy)

  • Level: Beginner 
  • Completion time: 3h 40m
  • Cost: $79.99
  • Certification: No 
  • Number of people who have completed the course: 20,438
  • Course rating: 4.2/5 (out of 3,223 ratings)

As a Udemy bestseller, this course will teach you everything you need to know to become successful with email marketing! You will learn the principles and strategies that have worked time and time again for successful marketing professionals.

Suitable for all levels, from beginners to advanced, you will learn how to use Mailchimp for all your email marketing campaigns. You will look at how to set up groups and segments, how to grow a mailing list, what to put in an email subject line and so much more. The second part of the course will turn into understanding the analytics of email marketing. The analytics will include Mailchimp reporting and how to increase open rates. 


2. Email Marketing Essentials: Writing Effective Emails (Skillshare)

  • Level: Beginner 
  • Completion time: 28m
  • Cost: 14 day free trial
  • Certification: No 
  • Number of people who have completed the course: 13,034
  • Course rating: N/A

In this Skillshare course you will join Mailchimp’s Kate Kiefer Lee and learn how to write a marketing email to wow your customers. 

In just 28 minutes you will learn best practices for writing online, including how to optimize each written element of a marketing email, how to come up with content ideas to achieve business goals and top tips for editing before you hit “send”. 

Anyone who wants to have a huge impact on how the align and achieve a businesses goals should take this course so that they can revamp their strategy and kick start a new campaign! 


3. Connect through email (Google Digital Garage)

  • Level: All levels 
  • Completion time: 6m
  • Cost: Free
  • Certification: No 
  • Number of people who have completed the course: N/A
  • Course rating: N/A

Offered for free by Google, this course will teach you how to send newsletters and special offers to customers via email. You will learn why emailing should play a key part in your overall marketing plan and how to can build and strengthen relationships with customers. 

Specific topics covered include: developing a contact list, targeting audiences based on interests and building relationships with customers. 


4. Email Marketing: Strategy and Optimization (LinkedIn Learning)

  • Level: Intermediate
  • Completion time: Approx. 1h
  • Cost: 1 month free trial
  • Certification: Yes
  • Number of people who have completed the course: N/A
  • Course rating: 4.6/5 (out of 475 ratings)

Email marketing remains one of the most effective ways to engage a customer, and course instructor Virginia O’Connor knows this all too well. In this course she will help you to refine essential emails (like transactional messages and newsletters) into targeted, revenue-generating emails. 

Specifically, you will cover how to fit emailing into any marketing plan, how to identify all types of emails, how to optimize everything (including email timing, subject lines and foots) and how to monitor and revise your emails to ensure you’re email marketing strategy is on point. 


5. Email Marketing – Copywriting and Growing Your E-mail Lists (Udemy)

  • Level: Beginner
  • Completion time: 5h 40m
  • Cost: $79.99
  • Certification: No
  • Number of people who have completed the course: 3,113
  • Course rating: 4.6/5 (out of 546 ratings)

Suitable for complete beginners, you will learn how to build a simple and easy emailing system in just 2 weeks. You will learn why email marketing is the backbone to any business and how it generate the most profit out of any marketing channel. 

You will cover some top secrets that no Guru has ever told you before so that you can really use email marketing as a money making machine. After, you will cover the basics of running emails and the sequences that you need to make money. To really help you out along the way, you will also learn how to maintain the system 


6. Digital Marketing Full Course Bundle (Reliablesoft)

  • Level: Beginner
  • Completion time: Varying 
  • Cost: $600
  • Certification: Yes
  • Number of people who have completed the course: N/A
  • Course rating: 5/5 

Comprised of a whole host of courses (10 to be specific) this bundle is designed to massively increase your site traffic and sales in 60 days or less. You’ll cover what email marketing is, how to create an email list, how to set up email sales funnels, emailing tools and costs, and various email marketing checklists. 

On top of learning all about email marketing, other courses include the complete SEO course, Facebook Ads, keyword research, social media courses and more. Learning about marketing this way will give you the full marketing picture so you can become a pro. 


 7. Advanced Email Marketing Certification Training (SimpliLearn)

  • Level: Intermediate to Advanced
  • Completion time: N/A
  • Cost: Various 
  • Certification: Yes
  • Number of people who have completed the course: 9003
  • Course rating: 4.5/5 (out of 930 ratings)

Suitable for those who really want to ramp up their marketing skills to an advanced level. You will walk away from this course with all the advanced marketing techniques and strategies that experienced marketing professionals use. 

The skills covered include driving traffic through emails, the fundamentals concepts of email marketing, how to build an email list, various email campaigns, how to get email subscribers and how to market brands through email. 



So, there you have it… the 7 best email marketing courses that are available online. These classes are suited to anyone who is wanting to develop their skills and land a role in the marketing industry.

Having excellent email marketing skills will aid you in landing hundreds of exciting careers careers. Specific careers where email marketing skills are particularly helpful include:

To gather the email marketing skills that will make you progress in lots of careers, there are lots of online courses available for you. There are free courses that take only a few hours to complete. And, there are more expensive courses that take over 10 hours to complete! Some courses are suitable for those with no previous experience in email marketing. Whereas other courses are better suited for those with lots of experience in marketing, but are looking to increase their knowledge and understanding.

The online classes in this list are the best of the best. Each is taught by an experienced and dedicated teacher, and they all have lots of satisfied and happy customers.

So, which course you decide take depends on your experience, funds and spare time. Are you someone who has lots of email marketing experience? Or, are you completely new to marketing? Do you have a huge amount of money to spend on your skill development? Do you have a lot of spare time, or are you just looking for a quick, but effective, skill top up?

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