In the developing modern world, traditional marketing efforts are becoming less effective by the minute. As a result, content marketing has developed with the changing demands and has become more digital and suited to the modern world. If you are a marketing professional or hope to become one, you can get up to scratch with content marketing online. We have spent time researching the best content marketing courses that are available online. We’ve included both free and paid courses, that are suitable for all levels to ensure you find a course best suited to you.
Content marketing is the approach of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It is the creation of online material, such as videos, blogs, and social media posts that does not explicitly promote a brand but is intended to stimulate interest. As a result, lots of marketing professionals are taking online courses to get to grips with content creation,
If you want to join them, below is a list of the very best content creation courses that are available online.
1. Content Marketing Masterclass: Create Content That Sells (Udemy)
- Level: Beginner
- Completion time: 3h 45m
- Cost: $94.99
- Certification: No
- Number of people who have completed the course: 17,852
- Course rating: 4.5/5 (out of 3,838 ratings)
This bestselling Udemy course will give you a complete guide to growing your business in the modern world using the power of digital content.
First, you will cover classic marketing fundamentals and the essentials of content marketing. You’ll also take a look at web design, copywriting, and types of content before moving onto learning about SEO, email marketing, external marketing channels and how to measure the results of the work you’ve done. Once you’ve gone over all this content, you will have exactly what it takes to plan and execute a content marketing strategy that drives your business forward.
2. Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy (Skillshare)
- Level: Beginner
- Completion time: 1h 2m
- Cost: 14 day free trial
- Certification: No
- Number of people who have completed the course: 29,651
- Course rating: N/A
Designed to help you cut through the noise of the millions of websites, social media posts, emails and advertising messages that are online, this course will give you the skills to stand out from the competition and generate leads and sales.
In just 60 minutes you will learn how to write for the web so that you can turn random website visitors into warm leads, sales and customers. You will take a look at how to write attention-grabbing headlines, the exact words you should be using to capture your target audience, how to stand out with the competitive advantage or turning boring features into irresistible benefits. Finally, you will take your content creation to the next level by learning 3 ways to overcome writers block.
3. Content Marketing Foundations (LinkedIn Learning)
- Level: Beginner
- Completion time: 53m
- Cost: 1 month free trial
- Certification: Yes
- Number of people who have completed the course: 94,225
- Course rating: N/A
Course instructor, marketing consultant Brian Honigman, knows that a well-craft marketing strategy can greatly increase visibility of a brand and help build credibility and enduring relationships. As a result, he’s created a fantastic course to help you gain this visibility, credibility and relations.
You will learn what content marketing is, how to create a content strategy, how to select and produce the right type of content, tips for successful storytelling, promoting things on shared media and how to produce innovating content. With all these new skills, you be able to create content with maximum input.
4. Best of Content Marketing, SEO & Copywriting + 23 Templates (Udemy)
- Level: Beginner
- Completion time: 8h 17m
- Cost: $79.99
- Certification: No
- Number of people who have completed the course: 44,366
- Course rating: 4.7/5 (out of 168 ratings)
In just over 8 hours you will cover everything you need to know to become an excellent content creator. You will begin by taking a look at how to get your content in front of the right people. Next, you will look at SEO and copywriting, followed by the psychology of persuasion, content creation and outreach!
As well as going over all this content, you will go over a number of quizzes and assignments to help make learning fun, fast and easy.
5. The Strategy of Content Marketing (Coursera)
- Level: Intermediate
- Completion time: 19h
- Cost: Enroll for Free
- Certification: Yes
- Number of people who have completed the course: 211,105
- Course rating: 4.5/5 (out of 3,458)
Offered by the University of California, this course will teach you the core strategies that content marketers use to acquire and retain customers. You will learn how to develop, organize and implement a content marketing strategy and how to analyze and measure the effectiveness of this content marketing strategy.
To make you stand out from other writers, you will also learn a strategic framework for writing and how to build a professional brand and authority.
6. Ninja Writing: The Four Levels of Writing Mastery (Udemy)
- Level: Beginner
- Completion time: 4h 20m
- Cost: $79.99
- Certification: No
- Number of people who have completed the course: 103,526
- Course rating: 4.5/5 (out of 14,299 ratings)
Finish this course and you’ll be writing with more style and prospect than any of your peers and competitors. In a little over 4 hours, this course will give you the tools to become supremely confident at writing.
You will take a look at how to pick a narrative, including how to find your voice and write killer intros. Next, you’ll look at different paragraph styles and complete some exercises to help you practice the perfect paragraph. After, you will take a look at sentences and words, including how to choose colorful words, how to produce poetic sentences, and much more.
So, if you’re a writer, marketing executive, job hunter, journalist, marketing executive, blogger, copywriter or technical writer, then look no further as this course will fulfill all your content creation needs.
7. Content Marketing: Blogging for Growth (Skillshare)
- Level: Beginner
- Completion time: 1h 21m
- Cost: 14 day free trial
- Certification: No
- Number of people who have completed the course: 14,724
- Course rating: N/A
In this Skillshare class you will learn a step-by-step structure for creating compelling blog content, the same process that has been used to build a seven-figure business!
The key lessons covered include 3 easy blogging styles, brainstorming relevant topics, outlining your post, adding the “meat” to any post, writing exceptional headlines and how to create effective featured images. This short course is perfect for anyone that wants to use writing to their advantage, especially marketing professionals or small business owners.
8. 10 x Marketing: Content Marketing That Stands Out & Gets Results | Learn with CoSchedule (Skillshare)
- Level: Beginner
- Completion time: 31m
- Cost: 14 day free trial
- Certification: No
- Number of people who have completed the course: 10,054
- Course rating: N/A
Whether you want to write blog posts, craft email newsletters or curate your social media, you will learn how to build a system to plan and execute digital content. You’ll learn how to optimize your content specialty, prioritize high-potential ideas, or build a publishing process that works every time.
After taking this class, you’ll have put all the theory surrounding digital marketing to practice and should be able to execute content online. You’ll be able to move fast, work smart and drive impact with your digital content!
9. Promote a business with content (Google Digital Garage)
- Level: Beginner
- Completion time: 3h
- Cost: Free
- Certification: Yes
- Number of people who have completed the course: N/A
- Course rating: N/A
Offered by Google garage, this course is comprised of 4 modules and offers end of topic assessments and easy to implement tips.
In this free course, you will learn how to promote your business using the power of content creation. You will take a look at how tools such as social media, video and content marketing can help your business. In just over 3 hours, you will have the skills to get noticed and connect with more customers online.
10. Semrush Content Marketing Toolkit Course (Semrush Academy)
- Level: Beginner
- Completion time: 3h
- Cost: Free
- Certification: No
- Number of people who have completed the course: N/A
- Course rating: N/A
Prepared by an experienced team of skilled Semrush professionals, this course will provide you with the most up-to-date knowledge on Semrush’s content marketing tool. You will first learn what Semrush is and how it can help you with your content marketing. After, you will take a look at various Semrush tutorials, and you will learn how you can use the software to your advantage.
11. Content Creation for Social Media (Udemy)
- Level: Beginner
- Completion time: 2h 29m
- Cost: $59.99
- Certification: No
- Number of people who have completed the course: 344
- Course rating: 3.8/5 (out of 95 ratings)
Want to learn how to constantly come up with fresh ideas and share content on social media? Then this course is for you!
Suitable for social media manager, content marketers, content creators, bloggers and podcasters, you will cover all the content creation fundamentals you need in just 2 hours. You’ll take a look at the most well-known content types, online content creation tools, how to find new ideas to turn into content, how to create community-relevant content and what systems you can use daily to create content for various accounts.
Conclusion
So, there you have it… the 11 best content creation marketing courses that are available online. These classes are suited to anyone who is wanting to develop their skills and land a role in the marketing industry.
Having excellent content creation skills will aid you in landing hundreds of exciting careers careers. Specific careers where content creating skills are particularly helpful include:
- Artist
- Beauty Therapist
- Copywriter
- Content Creator
- Internet Marketer
- Marketing Manager
- Marketing Assistant
- Personal Trainer
- Sales Manager
To gather the content creating skills that will make you progress in lots of careers, there are lots of online courses available for you. There are free courses that take only a few hours to complete. And, there are more expensive courses that take over 10 hours to complete! Some courses are suitable for those with no previous experience in content marketing. Whereas other courses are better suited for those with lots of experience in marketing, but are looking to increase their knowledge and understanding.
The online classes in this list are the best of the best. Each is taught by an experienced and dedicated teacher, and they all have lots of satisfied and happy customers.
So, which course you decide take depends on your experience, funds and spare time. Are you someone who has lots of email marketing experience? Or, are you completely new to marketing? Do you have a huge amount of money to spend on your skill development? Do you have a lot of spare time, or are you just looking for a quick, but effective, skill top up?
