9 Best Branding Courses Online

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Branding is what gives a business or organization a personality. It communicates with customers and shares a brands objectives, vision and values. Importantly, not only does a strong brand attract customers, it also entices them to stay. With a well-thought out and human brand, companies can grow from strength to strength. 

Those working in marketing, or those wanting to set up their own business, will benefit hugely from having branding skills. It will help any business to increase their brand awareness and, as a result, create more revenue. If you are working in a marketing role, are someone who would one-day like to work in marketing, or you would like to set up your own business, you can learn everything you need to know about branding through online learning. Suitable for all levels, I have spent the time researching the best online branding tutorials out there. So, if you’re looking to progress your branding skills, there will be an online course out there for you!


1. Business Branding With Personality: Build An Authentic Brand (Udemy)

  • Level: Intermediate
  • Completion time: 3h 7m
  • Cost: $79.99
  • Certification: No
  • Number of people who have completed the course: 8,653
  • Course rating: 4.8/5 (out of 2,081 ratings)

If you want to develop an authentic brand personality with a scientific framework that is based on your audience, then this course is for you. You’ll cover how consumers connect on an emotional level, the emotional states that brands tap into, why a brands personality is so important, how to develop a personality that feels human, how to apply your personality across all marketing touch points, and so much more.

Bt the end, you will have strategies that allow a business to look, feel, sound, behave, think and act in a way that reflects its true values and beliefs. With all this newfound knowledge and skill, you should be able to live up to customers expectations and create a brand booming with personality, attitude and voice. 


2. Strategic Design: The Art and Science of Branding (Skillshare) 

  • Level: Intermediate
  • Completion time: 44m
  • Cost: 14 day free trial
  • Certification: No
  • Number of people who have completed the course: 14,606
  • Course rating: N/A

In only 44 minutes, you can learn the process of creating, developing and nurturing some of the world’s biggest brands. In this 8 lesson course, you’ll cover everything from brand strategy and design, to conducting research on consumers and understanding organization, collaboration and implementation. 

Taught by Lippincott, a leading brand strategy and design firm, this course is not one to be missed if you want an insight into how some of the world’s most iconic brands became so famous. 


3. Create a Brand Strategy (LinkedIn Learning)

  • Level: Intermediate
  • Completion time: 54m
  • Cost: 1 month free trial
  • Certification: Yes
  • Number of people who have completed the course: N/A
  • Course rating: 4.7/5 (out of 915 ratings) 

In this course, branding expert Lindsay Pedersen will show you how to create a compelling and exciting brand strategy that will get results for your organization. You will cover, in just under an hour, how to frame your strategy, what brand positioning is, how to climb a benefit ladder and how to determine your brands position in an ever changing and competitive market. You’ll also learn how to chose a tone for your brand, create a personality, and create an activation strategy to show this personality. 

What is more, once you’ve finished this course and covered all this information, you will get a shareable certificate that will show any potential employers or customers that you’ve taken the time to perfect your branding skills. 


4. Branding & Marketing for Startups: Learn How To Stand Out (Udemy)

  • Level: Beginner
  • Completion time: 1h 58m
  • Cost: $84.99
  • Certification: No
  • Number of people who have completed the course: 8,579
  • Course rating: 4.5/5 (out of 1,588 ratings) 

Startup businesses need to make their mark early on in order to be successful, and this course is designed to show all start up owners that it is possible to create a great brand and product on a tight budget.

Suitable for startup founders, entrepreneurs and aspiring brand managers, this course is designed to give you inspiration, the right mindset and unforgettable techniques. You will cover branding strategies, verbal elements of branding, visual elements of branding and all the tips and tricks that experienced brand managers use! You will also go over a number of case studies from various sectors, such as fashion and food, to help you envision and apply the numerous skills that you have just learnt. 


5. Brand Management: Aligning Business, Brand and Behaviour (Coursera) 

  • Level: Beginner
  • Completion time: 17h
  • Cost: Enroll for free
  • Certification: Yes
  • Number of people who have completed the course: 358,017
  • Course rating: 4.9/5 (out of 5,865 ratings) 

Professor  Nader Tavassoli is experienced in brand management, and in this course he and other experienced guests will show you how to brand an entire organization effectively. 

Designed to give you applicable and practical skills, this course begins by taking a look at how to build brands from a broad organizational perspective. After, you will look at how to lead a culture change in a brand, how to build brands in multi-brand companies and how to introduce new branding concepts to the entire company. 


6. Kris Jenner On the Power of Personal Branding (MasterClass)

  • Level: All levels 
  • Completion time: 1h 46m
  • Cost: $14/month
  • Certification: No
  • Number of people who have completed the course: N/A
  • Course rating: N/A

What better way to learn about self-branding than from a woman who build an empire with her name? 

To start, you will cover how to create your personal branding story and how your brand should be born. Whilst keeping “Keeping Up With the Kardashians” in mind, you will learn how to consider your target audience, how to own social media, how to tell a story visually and how to monetize your brand. You’ll also explore case studies about the Kardashians success and apply it to your own business. Essentially in a little under 2 hours, you’ll learn to stand out and stay on top, whether you’re selling or sharing. 


7. Branding: The Creative Journey Specialization (Coursera) 

  • Level: Beginner
  • Completion time: Approx. 5 months at pace of 2h/week
  • Cost: Enroll for Free
  • Certification: Yes
  • Number of people who have completed the course: 30,429
  • Course rating: 4.6/5 (out of 784 ratings) 

Begin your career as a branding specialist with this carefully designed Coursera specialization. Taking 5 months to complete at a manageable pace, you will learn how a brand can be carefully positioned and mapped. To get your brand carefully positioned, you will learn how to produce meaningful and engaging content, develop a creative pitch and learn how to examine your brand through the lens of a customer. 

By the end of this specialization, you will be able to think in a strategic manner to create a brand that has a story, personality and culture. 


8. Branding Your Creative Business: Define Your Brand (Skillshare)

  • Level: Beginner
  • Completion time: 57m
  • Cost: 14 day free trial 
  • Certification: No
  • Number of people who have completed the course: 11,452
  • Course rating: N/A

Suitable for creatives (i.e., photographers, bakers, designers, craft makers) who are wanting to define a brand for their creative business, this course will teach you how to define your target market, who you should aim products at and how to develop a clear and concise brand mission statement. 

To start, we will look at defining your business, how to determine your perfect customer, the importance of branding and your brand message and mark. What we love most about this course is that branding is approached in a fun and engaging way, making it the perfect way for creatives to learn. 


9. Personal and Lifestyle Branding: Building Your Story (Skillshare)

  • Level: Beginner
  • Completion time: 32m
  • Cost: 14 day free trial 
  • Certification: No
  • Number of people who have completed the course: 19,518
  • Course rating: N/A

In just a 30-minute class, you’ll join Kate where her she’ll show you how she created a beautiful and successful lifestyle brand. You’ll gain a whole load of insight, including how Kate made key decisions along the way.

Anyone who completes this course will learn something useful and applicable, whether thats how to brand with emotion, the benefits of branding or how to meet your aspirations.  



So, there you have it… the 9 best branding courses that are available online. These classes are suited to anyone who is wanting to develop their skills and either land a role in the marketing industry or set up their own business. 

Having excellent branding skills will aid you in landing hundreds of exciting careers careers. Specific careers where email marketing skills are particularly helpful include:

To gather the branding skills that will make you successful in lots of careers, there are lots of online courses available for you. There are free courses that take only a few hours to complete. And, there are more expensive courses that take over 5 months to complete! Some courses are suitable for those with no previous experience in marketing. Whereas other courses are better suited for those with lots of experience in marketing, but are looking to increase their knowledge and understanding specifically in branding.

The online classes in this list are the best of the best. Each is taught by an experienced and dedicated teacher, and they all have lots of satisfied and happy customers.

So, which course you decide take depends on your experience, funds and spare time. Are you someone who has lots of branding and marketing experience? Or, are you completely new to marketing? Do you have a huge amount of money to spend on your skill development? Do you have a lot of spare time, or are you just looking for a quick, but effective, skill top up?

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