1. Employment Profile: What exactly does a n Assistant Media Director do? |
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 What field is your job in?
Advertising - Media Planning
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What is your job title?
Assistant Media Director
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Please provide a brief description of the firm or organization that you currently work for
(size and general description of what type of organization it is)
MediaVest, a division of Starcom MediaVest Group (SMG), is one of the leading, full-service media specialist companies offering brand-building results and business solutions for our marketing partners. Company size approx - 550 employees.
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How long have you been employed in this position?
2 year at agency, newly promoted
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How many hours do you work a week on average?
50-60
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Please provide a BRIEF description of your duties and responsibilities. (job description)
• Evaluate targets and current Media trends to create and maintain optimal Media Plans for all Kraft powdered beverages (with billing totaling $50MM) and Ross pediatric brands (with billing totaling $30MM)
• Construct print, broadband and non-traditional media briefs/recommendations to clients and outlet agencies
• Engage in regular contact with clients, account management team and vendors
• Prepare and manage divisional monthly budget, weekly status, and strategic competitive reports
• Train and motivate planners and assistant planners while managing their day to day tasks
• Work closely with sales representatives and marketing departments of magazines and television networks to negotiate/execute programs and added value opportunities such as Crystal Light’s “Real Women Doing Beautiful Things” advertorials in SELF, Crystal Light’s integration into SELF Workout in the Park, Crystal Light’s “Bring Out Your Beauty” sweepstakes on the Lifetime Network, and Similac Organic’s “Mom & Me Spa Retreat” sweepstakes/advertorial with Time Inc/Itsy Bitsy Yoga/Greenhouse Spa
• Partner with multiple agencies for IMC Big Idea sessions to create a 360 degree synergistic approach to brands
• Managed yearly revision allotment and late window fees across all 65 active Kraft brands
• Developed cost strategy and contributed integral brand/target insights for New Business Pitch
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What was your gross income last year? Please include any bonuses or incentives received.
$44,000
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What is your expected gross income for this year? Please include any bonuses or incentives you expect to receive.
60000
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Please
list any benefits you have (Please include number of weeks vacation,
sick leave and type of health insurance, retirement plan 401k)
Medical, Dental, 401k, Transit check
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Do you feel you are under/well/over compensated at your current position?
under compensated
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2. Work environment! |
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Does
your job entail you working with others on a daily basis? Is this
something you like/dislike about your job? Explain
Yes, I work in a client service industry that demands daily contact with clients, vendor sales/marketing reps (magazine, National TV, Out of Home) and multi-media internal teams.
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Do you work collaboratively with supervisors/managers?
Yes
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Do you work collaboratively with your co-workers?
Yes
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Describe
your work location (e.g., office, home, theatre, in the field) and what
you like/dislike about working in it
Office in midtown NYC. Very young office with open space that allows for interaction.
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Please rank in order of importance from 1-8 (1- most important 8- least important) Assign each number once.
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5 Income
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2 Work Environment - co-workers
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3 Work Environment - supervisors
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8 Benefits
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6 Hours
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4 Level of responsibility
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1 The actual "work" you do at your job
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7 Job Title
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3. How should someone new to the workforce get a J-O-B like yours? |
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If someone wanted to go about getting a job similar to yours, what would you recommend for him or her to do?
I would recommend that if they know someone in the industry they go for an informational interview as well as have that person pass along their resume. Many positions in my field get filled through knowing people at the agency and having the resume put in front of the potential bosses versus Human Resources.
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What
skills do you think a person should have if they want to pursue a
position like yours? Please be specific and explain why (e.g., social
skills, organization skills, technical skills)
They should be out-going, organized, have the ability to clearly/affectively speak to clients, above average Excel/Powerpoint skills, above average math/writing skills.
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Do you feel that you need a certain level of education or training to be successful in your job?
Entry level requires a college education - background varies (generally in business, liberal arts, communications)
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What advice would you give to someone who was about to start work in your position/ line of work?
Be ready to work hard and work late nights. Always ask questions.
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