1. Employment Profile: What exactly does a n Online Marketing Coordinator do? |
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 What field is your job in?
Marketing
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What is your job title?
Online Marketing Coordinator
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Please provide a brief description of the firm or organization that you currently work for
(size and general description of what type of organization it is)
Recruiter networking site for jobseekers looking to connect with Recruiters and cut down on their hire time for new positions. We currently have 15 employees on staff and are a growing company that was founded in 2004.
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How long have you been employed in this position?
1 year
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How many hours do you work a week on average?
40-48
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Please provide a BRIEF description of your duties and responsibilities. (job description)
I do online marketing which includes creating and maintaining partnerships with other companies, media buying, creating and implementing online marketing campaigns, affiliate management, managing advertising campaigns and social media integration.
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What was your gross income last year? Please include any bonuses or incentives received.
35000
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What is your expected gross income for this year? Please include any bonuses or incentives you expect to receive.
45000
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Please
list any benefits you have (Please include number of weeks vacation,
sick leave and type of health insurance, retirement plan 401k)
2 weeks paid vacation, sick leave and partially compensated health insurance
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Do you feel you are under/well/over compensated at your current position?
Well compensated
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2. Work environment! |
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Does
your job entail you working with others on a daily basis? Is this
something you like/dislike about your job? Explain
Though I do work in an open office environment, my position requires mainly e-mail and phone communication with my clients. I work directly under my CEO and have multiple conversations and strategy meetings with him every week.
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Do you work collaboratively with supervisors/managers?
Yes
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Do you work collaboratively with your co-workers?
Yes
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Describe
your work location (e.g., office, home, theatre, in the field) and what
you like/dislike about working in it
I work in an office within a large A class building in a downtown district. I like the perks of the building such as security, cafe and gym ammenities. The only downside is that parking is not paid for and is at least $100 a month.
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Please rank in order of importance from 1-8 (1- most important 8- least important) Assign each number once.
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7 Income
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6 Work Environment - co-workers
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7 Work Environment - supervisors
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8 Benefits
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8 Hours
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8 Level of responsibility
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8 The actual "work" you do at your job
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6 Job Title
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3. How should someone new to the workforce get a J-O-B like yours? |
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If someone wanted to go about getting a job similar to yours, what would you recommend for him or her to do?
If you had internships in the field during or after college that will help but experience and degree and the most important qualifications. Most companies want at least 3 years experience in this role or a similar role. Networking is probably a great way to get a position in online marketing because there are countless conventions and organizations dedicated to the field.
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What
skills do you think a person should have if they want to pursue a
position like yours? Please be specific and explain why (e.g., social
skills, organization skills, technical skills)
You need to know the terms and rates for the online market. Terms like CPM, CPC, CPA, eCPM and how to calculate them should be common knowledge to you. You need to be able to negotiate advertising rates both to buy and to sell from your site. You should be well rounded in Marketing and PR and know how to develop and execute effective campaigns. Analytics knowledge is important so you can judge how well a campaign went and what could be done differently to make the next one more effective. An advanced knowledge of social media and how to use it to monetize your company, it is an avenue that should not be avoided in marketing.
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Do you feel that you need a certain level of education or training to be successful in your job?
A degree in Communication, Media Studies or Marketing is ideal and at least a year of experience in the field.
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What advice would you give to someone who was about to start work in your position/ line of work?
Use every resource you can get your hands on. Read articles, research websites and most importantly network with other people in your industry. The online industry is big on working together to earn money so the more contacts you have the more opportunites for business development you will have.
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