1. Employment Profile: What exactly does a Senior Marketing Manager do? |
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 What field is your job in?
Non-profit marketing
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What is your job title?
Senior Marketing Manager
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Please provide a brief description of the firm or organization that you currently work for
(size and general description of what type of organization it is)
I work for the Alumni Association of a major university. There are approximately 45 full-time staff.
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How long have you been employed in this position?
8 years
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How many hours do you work a week on average?
40
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Please provide a BRIEF description of your duties and responsibilities. (job description)
• Develop and execute comprehensive and strategic long-range marketing plan for UCLA chapter and clubs worldwide, government and community relations, Bruin Woods and athletics messages to alumni.
• Conceptualize and design marketing techniques including print ads, email solicitations, website enhancements, and other methods, materials.
• Develop and execute a range of current and historical analyses including research, forecast and database assessment to assess the best way to engage alumni.
• Manage and track creative development, design projects and oversee production operations.
• Contribute to planning sessions regarding overall marketing and communication strategies and help ensure consistency quality control and broad integration of strategic marketing and creative development directions.
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What was your gross income last year? Please include any bonuses or incentives received.
$56,000.
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What is your expected gross income for this year? Please include any bonuses or incentives you expect to receive.
58000
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Please
list any benefits you have (Please include number of weeks vacation,
sick leave and type of health insurance, retirement plan 401k)
3 weeks vacation, 12 sick days a year, major medical, dental, vision, legal, 401K.
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Do you feel you are under/well/over compensated at your current position?
under compensated
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2. Work environment! |
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Does
your job entail you working with others on a daily basis? Is this
something you like/dislike about your job? Explain
I like my co-workers and I like that fact that my interactions with the alumni volunteers are in brief intervals. There's no one I talk to on a daily basis. Sometimes I'll have 15 different conversations in a day, sometimes I'll work alone all day.
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Do you work collaboratively with supervisors/managers?
Yes
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Do you work collaboratively with your co-workers?
Yes
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Describe
your work location (e.g., office, home, theatre, in the field) and what
you like/dislike about working in it
I work with the rest of the communications team, a few project managers, campus partners and about 100's of alumni network volunteers.
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Please rank in order of importance from 1-8 (1- most important 8- least important) Assign each number once.
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2 Income
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5 Work Environment - co-workers
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8 Work Environment - supervisors
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6 Benefits
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4 Hours
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3 Level of responsibility
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1 The actual "work" you do at your job
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7 Job Title
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3. How should someone new to the workforce get a J-O-B like yours? |
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If someone wanted to go about getting a job similar to yours, what would you recommend for him or her to do?
Keep up with marketing trends. More importantly, be hard-working, flexible and people oriented.
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What
skills do you think a person should have if they want to pursue a
position like yours? Please be specific and explain why (e.g., social
skills, organization skills, technical skills)
You have to be able to "listen" through the clutter to "hear" what is reallyl being said. You have to have a sense of humor and be able to handle stress. There are always deadlines looming, you have to be able to take it all in stride and know you'll be able to harness all of your resources and get the job done on time. Never, ever, burn a bridge, especially with vendors or co-workers because you will need them in the future.
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Do you feel that you need a certain level of education or training to be successful in your job?
A marketing degree is ideal, but it's more important to have an "eye" and an "ear." Good judgement and instincts.
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What advice would you give to someone who was about to start work in your position/ line of work?
Organization is key because the nature of the job is chaos. There has to be a solid marketing plan in place with timelines, etc., in place. Nine times out of ten no one will meet your deadline and they won't care, they still expect you to produce on time. They will change direction at the last minute and do it repeatedly. You have to be able to bend in the wind, don't get married to an idea., but be able to control the madness and keep people on track. People often don't know what they want or know, but can't articulate it. You have to KNOW your customer, think and feel for them to get them a final result that pleases.
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