1. Employment Profile: What exactly does a Managing Director/Publicist do? |
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 What field is your job in?
Public Relations
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What is your job title?
Managing Director/Publicist
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Please provide a brief description of the firm or organization that you currently work for
(size and general description of what type of organization it is)
We are a boutique PR agency that specializes in the food and agriculture industry. We have four full time employees and work with four to six different clients at a time.
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How long have you been employed in this position?
I have been in this position for 2 years and in this line of work for 7 years.
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How many hours do you work a week on average?
I typically work 42-45 hours per week.
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Please provide a BRIEF description of your duties and responsibilities. (job description)
As managing director of the agency, I juggle both client work and internal administration duties. I oversee 2-3 clients and an average work day would consist of writing strategic communications plans, writing and distributing press releases, coordinating media interviews, reporting media responses to clients, reading and sharing relevant industry news with colleagues, and coaching other employees with their writing/media pitching.
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What was your gross income last year? Please include any bonuses or incentives received.
$68,000
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What is your expected gross income for this year? Please include any bonuses or incentives you expect to receive.
75000
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Please
list any benefits you have (Please include number of weeks vacation,
sick leave and type of health insurance, retirement plan 401k)
3 weeks total for vacation and sick/personal days; full medical coverage; no dental coverage; 401k matching up to 4% of annual salary.
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Do you feel you are under/well/over compensated at your current position?
I am fairly compensated, but certainly hope that my compensation will increase soon.
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2. Work environment! |
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Does
your job entail you working with others on a daily basis? Is this
something you like/dislike about your job? Explain
Yes, I have to interact with colleagues, clients, vendors (i.e. designers), and media on a daily basis. I usually like this aspect of the job. It does, however, have it's downside. There are days when my inbox is so overwhelmed and my phone rings off the hook - it's hard to make progress with writing, etc., when there are so many people to answer to!
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Do you work collaboratively with supervisors/managers?
Yes
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Do you work collaboratively with your co-workers?
Yes
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Describe
your work location (e.g., office, home, theatre, in the field) and what
you like/dislike about working in it
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Please rank in order of importance from 1-8 (1- most important 8- least important) Assign each number once.
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2 Income
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3 Work Environment - co-workers
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4 Work Environment - supervisors
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5 Benefits
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6 Hours
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7 Level of responsibility
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1 The actual "work" you do at your job
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8 Job Title
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3. How should someone new to the workforce get a J-O-B like yours? |
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If someone wanted to go about getting a job similar to yours, what would you recommend for him or her to do?
First, I recommend that they obtain a Bachelor's degree in communications, advertising or business. Second, I strongly suggest getting an internship - ideally at a PR agency, where you can get a significant amount of experience in a short amount of time. In the fast paced agency setting, you can also try out a variety of different types of clients/industries and see which you are most interested in.
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What
skills do you think a person should have if they want to pursue a
position like yours? Please be specific and explain why (e.g., social
skills, organization skills, technical skills)
In the field of Public Relations, strategic communications skills are most important. You must be able to create PR and marketing plans, write solid media pitches, be comfortable presenting plans to clients and/or presenting story ideas to media, track media coverage, and many other duties. PR is first about creative and strategic thinking, then savvy and effective implementation, and constant follow-up with clients and media.
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Do you feel that you need a certain level of education or training to be successful in your job?
A college degree is preferred, along with at least 1-2 years of training.
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What advice would you give to someone who was about to start work in your position/ line of work?
The biggest piece of advice I would give someone is to find a mentor to learn from. In my first internship, I met a PR pro that was well-respected and delivered excellent results. I made a point to work with her as much as possible. I learned everything I know from her and still occasionally call on her for advice, even though we haven't worked in the same company for several years.
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